Four Fairies and a Prince was founded in 2012 in London by Pinja & Caroline – both mums, who love to dress their little ones in classic but trendy clothing. Pinja and Caroline have both lived and worked a number of years in London, where their children were born.
When they met, through their children, they knew immediately that they shared the same professional and lifestyle goals: working for themselves, while bringing a taste of their respective homes to London’s multicultural market.
Pinja is originally from Finland and Caroline from The Netherlands and as they both love to dress their little ones in enchanting offerings from their home countries, the idea of bringing Scandinavian and Dutch children’s labels to London was born.
Why Four Fairies and a Prince? Between them, Pinja and Caroline have four little girls and a boy, or as they would say – at least on good days – four fairies and a prince!