Children wearing clothing by Danish brand The New

Who is The New?
Danish brand, The New, creates products for children with a Scandinavian simplicity and a stylish, modern statement. They are inspired by adult fashion and this is reflected in the designs they create for the elegant, chic girl and the cool boy aged 3-14. 

They create comfortable classics for everyday wear and unique contemporary pieces for special occasions.

Why we love The New
Every collection includes statement pieces that are significant, cool and inspiring. It's the perfect brand for fashion-aware tweens and the smaller fairies and princes who like a more grown-up look love it too. Every piece features either on-trend prints or contemporary design that works perfectly with denim. We often wish their creations came in adult sizes too!  

The New's climate change collaborations
The New collaborate with Plastic Change, a Danish environmental organisation which does a fantastic job at combating plastic pollution. It's their work in this field that has inspired The New to design five t-shirts with prints and statements that talk about climate change, with a percentage of the proceeds going back to the charity. You can read more about Plastic Change here: