The New

scandi brand for tweens

THE NEW creates designs for children with a Scandinavian simplicity and a stylish, modern statement. Perfect for fashion-curious smalls who love 'grown-up' designs. The perfect 'cool' brand for tweens, mixing denim with on-trend prints and everyday, wearable contemporary design.

This light blue denim jacket is perfect for the chillier evenings in the spring and summer for the fairies. The sizing is on the smaller side, so we recommend you to size up. Made of 100% cotton and machine washable.
This light blue denim jacket is perfect for the chillier evenings in the spring and summer for the fairies. The sizing is on the smaller side, so w...
£47.00
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of sparkle to it and therefore makes it a great outfit for any occasion. Made of 98% cotton and 2% lurex and machine washable.
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of ...
£49.00
Sisterhood is very important to our four fairies and prince so this t-shirt from The New felt like it was made for them! Made of 95% viscose and 5% elastane and machine washable. 
Sisterhood is very important to our four fairies and prince so this t-shirt from The New felt like it was made for them! Made of 95% viscose and 5%...
£23.00
A lovely dress from The New with a beautiful flower print - the sleeves and the lower waistband make it a dress for the style savy fairies. Made of - 95% polyester and 5% elastane, lining is made of 100% cotton and machine washable.
A lovely dress from The New with a beautiful flower print - the sleeves and the lower waistband make it a dress for the style savy fairies. Made of...
£48.00
This is one of The New's classic dresses and this time it comes in a lovely pink colour, with some gold detail as well a gold waistband. An easy dress for any celebrations. Made of - top part 100% polyester, lining 95% viscose and 5% elastane and machine washable.
This is one of The New's classic dresses and this time it comes in a lovely pink colour, with some gold detail as well a gold waistband. An easy dr...
£43.00
A relaxed and easy jersey drone with an elasticated waistband for the older fairies from The New. Made of 95% viscose and 5% elastane and machine washable.
A relaxed and easy jersey drone with an elasticated waistband for the older fairies from The New. Made of 95% viscose and 5% elastane and machine w...
£35.00
Another funky t-shirt from The New - everyone say Yeah! Made of 100% cotton and machine washable.
Another funky t-shirt from The New - everyone say Yeah! Made of 100% cotton and machine washable.
£25.00
A great t-shirt for the older princes from the NEW - simple, black with a cool logo - all boxes ticked. Made of 95% cotton and 5% elastane and machine washable.
A great t-shirt for the older princes from the NEW - simple, black with a cool logo - all boxes ticked. Made of 95% cotton and 5% elastane and mach...
£25.00
This funky t-shirt from The New has all the cool little logos - a great relaxed t-shirt for the summer holidays. Made of 95% cotton and 5% elastane and machine washable.
This funky t-shirt from The New has all the cool little logos - a great relaxed t-shirt for the summer holidays. Made of 95% cotton and 5% elastane...
£25.00
It is definitely EPIC - we mean this fun long sleeve t-shirt for The New for both fairies and princes! Made of 93% cotton and 7% elastane and machine washable. We recommend washing the item before first use.
It is definitely EPIC - we mean this fun long sleeve t-shirt for The New for both fairies and princes! Made of 93% cotton and 7% elastane an...
£25.00
This is a very cool sweater from The New for everyday use for both the fairies and the princes! Made of 100% cotton and machine washable.
This is a very cool sweater from The New for everyday use for both the fairies and the princes! Made of 100% cotton and machine washable.
£35.00
For the legendary fairies and princes we bring you the cool sweater from The New! Made of 100% cotton and machine washable.
For the legendary fairies and princes we bring you the cool sweater from The New! Made of 100% cotton and machine washable.
£35.00
The party top for the fairies for the festive season - gold sparkles with a navy background works so nicely together and the print pops out for everyone to see! Oh La La! Made of 95% viscose and 5% elastane and machine washable on max 30 degrees. We recommend washing the item before the first use.
The party top for the fairies for the festive season - gold sparkles with a navy background works so nicely together and the print pops out for eve...
£25.00
A lovely dress from The New for the the fairies with a bit of a more mature take on it with the peplum on the waist. The print is a beatiful bird print. Made of 94% polyester and 6% elastane and machine washable.
A lovely dress from The New for the the fairies with a bit of a more mature take on it with the peplum on the waist. The print is a beatiful bir...
£45.00
This shirt from our latest addition The New, is at the same time cool and pretty - the jeans shirt look with the frills is the right mixture for any fashion savy fairy! Made of 100% cotton and machine washable with similar colours.
This shirt from our latest addition The New, is at the same time cool and pretty - the jeans shirt look with the frills is the right mixture for an...
£39.00
A cool jumper with the pop out logo of our latest brand The New - perfect sweater to combine with jeans for the fairies. Made of 100% cotton and machine washable. We receoomend to wash the sweater before the first use and afterwards with similar colours.
A cool jumper with the pop out logo of our latest brand The New - perfect sweater to combine with jeans for the fairies. Made of 100% cotton...
£35.00
A good basic long sleeve t-shirt from The New for the realxed look for the princes! Made of 95% cotton and 5% elastane and machine washable.
A good basic long sleeve t-shirt from The New for the realxed look for the princes! Made of 95% cotton and 5% elastane and machine washable.
£24.00
A pretty dress from The New, our latest addition - a great option for all the festivities about to kick off as we approach the Christmas season! Made of 95% viscose and 5% elastane and machine washable.
A pretty dress from The New, our latest addition - a great option for all the festivities about to kick off as we approach the Christmas season! Ma...
£39.50

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