The New

scandi brand for tweens

THE NEW creates designs for children with a Scandinavian simplicity and a stylish, modern statement. Perfect for fashion-curious smalls who love 'grown-up' designs. The perfect 'cool' brand for tweens as well, mixing denim with on-trend prints and everyday, wearable contemporary design.

The New skirt called Mella. This woven pleated skirt comes with blue, yellow and white stripes. An adjustable waist for comfort. Just twin with a top and cardi and ready for school and/or parties. Made of 100% polyester and 100% cotton lining. 
The New skirt called Mella. This woven pleated skirt comes with blue, yellow and white stripes. An adjustable waist for comfort. Just twin with a t...
£32.00
Nice soft jersey dress called Mallory from The New with a stretch striped waist and cuffs with lurex adding a little sparkle. Made of 68% viscose, 27% polyester and 5% elasthan for a comfy stretch.
Nice soft jersey dress called Mallory from The New with a stretch striped waist and cuffs with lurex adding a little sparkle. Made of 68% viscose, ...
£35.00
The New sweater Malik in blue with white cool print. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
The New sweater Malik in blue with white cool print. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
£35.00
The New sweater Morgan is a classic cool sweater with colour blocks on the front and on the sleeves in navy, blue, white and grey. Pair with a jeans and ready for school or the weekends Made of 60% cotton and 40% viscose. Machine washable.  
The New sweater Morgan is a classic cool sweater with colour blocks on the front and on the sleeves in navy, blue, white and grey. Pair with a jean...
£35.00
The New sweater with cool embroidery on the chest and striped rib cuffs. Be Courageous, Be yourself ... we don't have anything to add to that. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
The New sweater with cool embroidery on the chest and striped rib cuffs. Be Courageous, Be yourself ... we don't have anything to add to that. Made...
£35.00
Brighten up the darker winter days with this colourful sweat dress called Memory from The New. The long sleeve dress comes in pink with yellow flowers with a slightly fitted waist. Comfortable and fun. Made of 100% cotton and machine washable.  
Brighten up the darker winter days with this colourful sweat dress called Memory from The New. The long sleeve dress comes in pink with yellow flow...
£38.00
This light blue denim jacket is perfect for the chillier evenings for the fairies. The sizing is on the smaller side, so we recommend you to size up. Made of 100% cotton and machine washable.
This light blue denim jacket is perfect for the chillier evenings for the fairies. The sizing is on the smaller side, so we recommend you to size u...
£47.00
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of sparkle to it and therefore makes it a great outfit for any occasion. Made of 98% cotton and 2% lurex and machine washable.
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of ...
£49.00
It is definitely EPIC - we mean this fun long sleeve t-shirt for The New for both fairies and princes! Made of 93% cotton and 7% elastane and machine washable. We recommend washing the item before first use.
It is definitely EPIC - we mean this fun long sleeve t-shirt for The New for both fairies and princes! Made of 93% cotton and 7% elastane and machi...
£25.00
This is a very cool sweater from The New for everyday use for both the fairies and the princes! Made of 100% cotton and machine washable.
This is a very cool sweater from The New for everyday use for both the fairies and the princes! Made of 100% cotton and machine washable.
£35.00
For the legendary fairies and princes we bring you the cool sweater from The New! Made of 100% cotton and machine washable.
For the legendary fairies and princes we bring you the cool sweater from The New! Made of 100% cotton and machine washable.
£35.00
A lovely dress from The New for the the fairies with a bit of a more mature take on it with the peplum on the waist. The print is a beatiful bird print. Made of 94% polyester and 6% elastane and machine washable.
A lovely dress from The New for the the fairies with a bit of a more mature take on it with the peplum on the waist. The print is a beatiful bird p...
£45.00
The ultimate party skirt from The New - it is definitely a show stopper! Made of shell 100% polyester and lining 100% cotton.
The ultimate party skirt from The New - it is definitely a show stopper! Made of shell 100% polyester and lining 100% cotton.
£38.00
A cool jumper with the pop out logo of our latest brand The New - perfect sweater to combine with jeans for the fairies. Made of 100% cotton and machine washable. We recommend to wash the sweater before the first use and afterwards with similar colours.
A cool jumper with the pop out logo of our latest brand The New - perfect sweater to combine with jeans for the fairies. Made of 100% cotton and ma...
£35.00
A good basic long sleeve t-shirt from The New for the relaxed look for the Princes! Made of 95% cotton and 5% elastane and machine washable.
A good basic long sleeve t-shirt from The New for the relaxed look for the Princes! Made of 95% cotton and 5% elastane and machine washable.
£24.00
A pretty dress from The New, our latest addition - a great option for all the festivities! Made of 95% viscose and 5% elastane and machine washable.
A pretty dress from The New, our latest addition - a great option for all the festivities! Made of 95% viscose and 5% elastane and machine washable.
£39.50
Super cool hoodie sweater from The New in old rose with a funky front print with shimmer effect.Made of 100% cotton and 5% elastane. 
Super cool hoodie sweater from The New in old rose with a funky front print with shimmer effect.Made of 100% cotton and 5% elastane. 
£35.00
A perfect basic from The New for this winter. This cardigan called Aya comes in navy blue and has a subtle sparkle. Made of 75% acrylic and 25% metal. Machine washable according to instructions.
A perfect basic from The New for this winter. This cardigan called Aya comes in navy blue and has a subtle sparkle. Made of 75% acrylic and 25% met...
£32.00

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