The New

scandi brand for tweens

THE NEW creates designs for children with a Scandinavian simplicity and a stylish, modern statement. Perfect for fashion-curious smalls who love 'grown-up' designs. The perfect 'cool' brand for twens as well, mixing denim with on-trend prints and everyday, wearable contemporary design.


Learn more about The New here.

They say that lightning doesn't strike twice, but it surely has in The New collection and especially in this cool lightning bolt sweatshirt! 55% cotton and 45% polyesterMachine washable.
They say that lightning doesn't strike twice, but it surely has in The New collection and especially in this cool lightning bolt sweatshirt! 55% co...
£35.00
This lovely dress from Danish brand, The New, really makes you wish for summer to arrive sooner than later - the beautiful pink flower print with some frills will make any fairy happy! Made of 95% polyester, 5% elastane and the lining is made of 100% cotton. Machine washable.
This lovely dress from Danish brand, The New, really makes you wish for summer to arrive sooner than later - the beautiful pink flower print with s...
£39.00
The chic maxi dress for the older fairies will surely be a firm favourite among us mummies too as we secretly wish it would come in our size! Made of 92% polyester, 8% elastane and the lining is made of 95% viscose and 5% elastane. Machine washable.
The chic maxi dress for the older fairies will surely be a firm favourite among us mummies too as we secretly wish it would come in our size! Made ...
£46.00
This lovely dress from The New brings a bit of boho chic to our collection this spring and summer - a very laid back and easy going dress to wear at any occasion. Made of 100% cotton and machine washable.
This lovely dress from The New brings a bit of boho chic to our collection this spring and summer - a very laid back and easy going dress to wear a...
£39.00
We love the message on this t-shirt from Danish brand, The New. Perfect for the budding eco warriors out there.  This is one of the t-shirts designed for The New's collaboration with Danish environmental organisation, Plastic Change. Read more about it here.  Made of 95% organic cotton and 5% elastane and machine washable.
We love the message on this t-shirt from Danish brand, The New. Perfect for the budding eco warriors out there.  This is one of the t-shirts desig...
£20.00
The season where we can eat ice cream every day is nearly upon us! This very cool t-shirt from Danish brand, The New, is just delicious - don't you think so too?This is one of the t-shirts designed for The New's collaboration with Danish environmental organisation, Plastic Change. Read more about it here.  Made of 95% organic cotton and 5% elast...
The season where we can eat ice cream every day is nearly upon us! This very cool t-shirt from Danish brand, The New, is just delicious - don't you...
£20.00
A perfect basic from The New for this winter. This cardigan called Aya comes in navy blue and has a subtle sparkle. Made of 75% acrylic and 25% metal. Machine washable according to instructions.
A perfect basic from The New for this winter. This cardigan called Aya comes in navy blue and has a subtle sparkle. Made of 75% acrylic and 25% met...
£32.00
Super cool hoodie sweater from The New in old rose with a funky front print with shimmer effect.Made of 100% cotton and 5% elastane. 
Super cool hoodie sweater from The New in old rose with a funky front print with shimmer effect.Made of 100% cotton and 5% elastane. 
£35.00
The New skirt called Mella. This woven pleated skirt comes with blue, yellow and white stripes. An adjustable waist for comfort. Just twin with a top and cardi and ready for school and/or parties. Made of 100% polyester and 100% cotton lining. 
The New skirt called Mella. This woven pleated skirt comes with blue, yellow and white stripes. An adjustable waist for comfort. Just twin with a t...
£32.00
The New sweater Malik in blue with white cool print. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
The New sweater Malik in blue with white cool print. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
£35.00
The New sweater Morgan is a classic cool sweater with colour blocks on the front and on the sleeves in navy, blue, white and grey. Pair with a jeans and ready for school or the weekends Made of 60% cotton and 40% viscose. Machine washable.  
The New sweater Morgan is a classic cool sweater with colour blocks on the front and on the sleeves in navy, blue, white and grey. Pair with a jean...
£35.00
The New sweater with cool embroidery on the chest and striped rib cuffs. Be Courageous, Be yourself ... we don't have anything to add to that. Made of 65% viscose, 28% polyester and 7% elastane. Machine washable.  
The New sweater with cool embroidery on the chest and striped rib cuffs. Be Courageous, Be yourself ... we don't have anything to add to that. Made...
£35.00
Brighten up the darker winter days with this colourful sweat dress called Memory from The New. The long sleeve dress comes in pink with yellow flowers with a slightly fitted waist. Comfortable and fun. Made of 100% cotton and machine washable.  
Brighten up the darker winter days with this colourful sweat dress called Memory from The New. The long sleeve dress comes in pink with yellow flow...
£16.00 £38.00
This light blue denim jacket is perfect for the chillier evenings for the fairies. The sizing is on the smaller side, so we recommend you to size up. Made of 100% cotton and machine washable.
This light blue denim jacket is perfect for the chillier evenings for the fairies. The sizing is on the smaller side, so we recommend you to size u...
£47.00
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of sparkle to it and therefore makes it a great outfit for any occasion. Made of 98% cotton and 2% lurex and machine washable.
This fun jumpsuit from The New is open from the back - in between the shirt and the trouser part and is a more slim style. The fabric has a bit of ...
£19.00 £49.00
Sisterhood is very important to our four fairies and prince so this t-shirt from The New felt like it was made for them! Made of 95% viscose and 5% elastane and machine washable. 
Sisterhood is very important to our four fairies and prince so this t-shirt from The New felt like it was made for them! Made of 95% viscose and 5%...
£23.00
A lovely dress from The New with a beautiful flower print - the sleeves and the lower waistband make it a dress for the style savy fairies. Made of - 95% polyester and 5% elastane, lining is made of 100% cotton and machine washable.
A lovely dress from The New with a beautiful flower print - the sleeves and the lower waistband make it a dress for the style savy fairies. Made of...
£48.00
This is one of The New's classic dresses and this time it comes in a lovely pink colour, with some gold detail as well a gold waistband. An easy dress for any celebrations. Made of - top part 100% polyester, lining 95% viscose and 5% elastane and machine washable.
This is one of The New's classic dresses and this time it comes in a lovely pink colour, with some gold detail as well a gold waistband. An easy dr...
£43.00
Another funky t-shirt from The New - everyone say Yeah! Made of 100% cotton and machine washable.
Another funky t-shirt from The New - everyone say Yeah! Made of 100% cotton and machine washable.
£25.00
A great t-shirt for the older princes from the NEW - simple, black with a cool logo - all boxes ticked. Made of 95% cotton and 5% elastane and machine washable.
A great t-shirt for the older princes from the NEW - simple, black with a cool logo - all boxes ticked. Made of 95% cotton and 5% elastane and mach...
£25.00

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