I dig denim
I dig denim is a Gothenburg based denim brand for kids between 2-15 years, founded in 2009 by designer Hanna Clavegård. Their belief is that your personality should be reflected through your choice of clothes and that you feel comfortable and 'yourself' in your everyday outfits. Every detail has been considered and their collection for kids is characterised by good quality, perfect fit, and unique washes. The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the colour schemes and fadings of the fabric. The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression. I dig denim stands for a natural yet cool look.
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