Our huge Winter Sale has landed with 40% off the best in Scandinavian childrenswear. With a few more months of winter still to go, it’s the perfect chance to pick up winter essentials for less. Shop merino base layers, long sleeved t-shirts, trousers, dresses, sweaters, coats and accessories from our best-selling brands including Wheat, FUB, Ver de Terre, Ebbe and many more.

When it comes to childrenswear, the Dutch and the Scandis know their stuff. They manage to combine contemporary, minimalistic styling with timeless, classic looks. The quality is second-to-none with designers using premium, highly durable fabrics that will last an eternity. Natural fabrics such as organic cotton and merino wool are used allowing busy little bodies to breathe and be comfortable. And features are often included that make for enhanced comfort and better movement. Each piece is design with children’s growing bodies in mind. All of this combined with classic styling is why we love the brands and products we stock.

And the best bit? Kids love to wear them! Our pieces have been carefully selected so your fairies and princes can mix and match to their hearts content, allowing them to develop their own sense of style.

Whatever you buy in our Winter Sale, our Scandinavian children’s clothing will endure trends, seasons, siblings and even generations, making each piece a great investment that will last beyond one child or one year. Here are our top six picks from the Sale that you won’t want to miss out on.

Caroline’s top picks

FUB wool striped jumper in ecru and red

'I love all the thick knits from FUB for our prince which he even wears as a coat in autumn or spring time. The organic cotton makes it super soft and comfortable for the little man and I love this Scandi look!'

Wheat dress Manon in rose powder

'One of my girls is still very much into skirts and dresses. Her current favourite is the Wheat dress Manon. A knitted dress with a sweet cat print made of a wool & cotton blend. A great winter sale steal!'

Little Label sweater dress Magique in dark red

'My older fairy only wants 'cool stuff' to wear. Normally jeans and sweaters, but she loves a sweater dress with a pair of tights or leggings. She has been living in this warm dark red sweat dress from Little Label over the Christmas holidays.'

Pinja’s top picks



Ver de Terre eskimo down anorak in pine

'If I had a boy - or a prince :) - this would be my choice for a jacket. I love the colour of it, at the same time both classic and on trend with the lovely orange detail to give it a bit of fun. And in all honesty, this is easily a jacket for both girls and boys and with the quality of these jackets, it can be used by many generations'. 

Christina Rohde skirt in midi length with black flower print

'My oldest fairy is at the age where she wants to start being a bit more edgy but as she is a girly girl at heart, this skirt from Christina Rohde is something that she loves to have as easy and cool to wear'. 

Little Label sleep shirt in pink stripes

'This night dress reminds me of my childhood and is made of such soft cotton that just wearing it makes my girls feel sleepy - well at least some evenings!'

Don’t miss out... Pick up these stellar winter essentials and more in our Sale now! Use Code WINTER40 at checkout to redeem the discount*

*Site wide, excluding Outlet.